Profitable ROAS Calculator
Your break-even ROAS is the floor, not the target. This works out both, the number that keeps you from losing money, and the number that actually makes it worth running ads at all.
The essentials
You'll get both numbers either way. The two fields above are enough for a solid working estimate of your break-even and target ROAS. Add the two below only if you want a target built specifically around your business's real costs, instead of an average buffer, it's optional, but it's the difference between an estimate and your exact number.
Optional: for a business-specific target
The minimum. Covers your product cost and the ad spend itself, nothing more, zero profit left over.
What makes ads actually worth running. Covers your real operating costs too, and leaves you genuine profit.
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Strong isn't the ceiling, there's real room to keep pushing past it. These two are where that keeps going.
