Hi, Im Alexa!

Hi There,

I never thought I would be writing this, but here goes nothing!

If you know me, you would know that I like to talk, a lot. So, to help keep my family and friends sane, I thought I’ll start talking to whoever is interested on listening, here. I have never wanted to be a blogger or a writer, neither do I consider myself as one (especially because my spelling and grammar is well, questionable). Writing to me is about starting a conversation, by sharing my experiences and talking about things that will hopefully teach someone, something. I think too many people start blogs without knowing what they want to say, not having much to say at all or worst-case scenario to put “blogger” in their Instagram bio, haha shame I know…

On that note, it feels like I’m rambling… To those of you who do not know who I am, my name is Alexa and I am a stylist, a freelance fashion consultant and a Masters Fashion student at Amsterdam Fashion Institute. I grew up in South Africa and have been living in Cape Town for 7 years. Although, I am a week away from moving to Amsterdam to go live my best life and try start my career in this crazy industry.

 I know it might look to some like I have 4 brain cells, a loud mouth, and a sassy attitude but, only two of the above are true, so don’t go anywhere! ;)

If you are interested in:

1)    My personal experiences in the fashion industry as a stylist/creative.

2)    The business of fashion i.e. What’s happening in Retail, Fashion PR and Fashion Branding.

3)     Style tips and tricks, I use on myself and on photo shoots.

4)    Learning more about who’s who in the zoo…

Then stay tuned! I promise not to bore you with “how to wear your moms old scarf in 100 different ways” or with long beautiful pieces of writing that use words you've never heard before. I hope to teach you something from my experiences and write pieces that feel real and relatable.

Please feel free to leave comments on any of the future pieces I write – I would love some feedback on what you love/hate.

Lots of love, Alexa xx