WORK WITH ME 1:1
Apply To Work TogetherFour ways to work together
THE STRATEGY CALL
R3,000 | Single Session
For brand owners who need a second pair of expert eyes on a specific problem.
What's included:
→ Short intake form before the call (your brand, your setup, what you're struggling with), using the information shared I will prepare accordingly
→ 60-minute strategy call — focused and structured, not a casual chat
→ Live screen-share audit of whatever you need eyes on (ad account, website, email setup, creative)
→ You leave with a prioritised action list — what to fix first, second, third
→ Recording of the full session so you can rewatch and implement at your own pace
You're mostly set up but stuck on something specific. Maybe your ads were working and suddenly stopped. Maybe you've been boosting posts and want to know if you should be doing more. Maybe you just want someone who's done it to look at your setup and tell you what's off. One call, one clear plan.
APPLY TO WORK WITH ME 1:1 →THE AD ACCOUNT OVERHAUL
→ Intake form + ad account access
→ Full ad account audit: pixel, Conversions API, catalogue, domain, events, campaign objectives, audiences, frequency — everything
→ Written audit report with every finding and the specific fix for each
→ Custom campaign strategy: what campaigns to run, what objectives, what audiences, what budget
→ 1x 90-minute implementation session — we fix it together on screen, in your actual account
→ 2 weeks of async support (WhatsApp) for questions while you implement
→ 1x 30-minute follow-up check-in at week 3 to review performance and suggest tweaks
THE CREATIVE STRATEGY SPRINT
For brand owners whose ads are set up but their content isn't converting.
→ Intake form (your brand, products, audience, what you've tried, what's not working)
→ Full creative research: customer review mining, competitor ad analysis, hook and angle development tailored to your brand
→ Creative strategy document with 8–10 tailored video concepts — each with the hook, the angle, the structure, and visual references
→ Influencer/content creator brief template so you can hand these concepts to anyone and they'll know exactly what to film
→ 1x feedback round on filmed content before it goes live — so you're not testing weak creative
THE FULL STACK
→ Everything in the Ad Account Overhaul (audit, report, campaign strategy, implementation session, async support)
→ Everything in the Creative Strategy Sprint (research, 8–10 concepts, briefs, feedback round)
→ 1x additional strategy session at week 4 to review ad performance with real data and adjust
→ Priority async support for the full 5 weeks
HOW IT WORKS
Fill out the short application form — tell me about your brand, your current setup, and what you're struggling with.
You'll be added to the waitlist. I only work with one brand at a time, so if I feel I can genuinely help you, I'll reach out to book you in.
Once booked in, we get to work. You'll have my full focus for the duration of your package — I only help one brand at a time
WHY WORK WITH ME
I'm Alexa — founder of Rethread, a South African fashion brand that hit its first R1,000,000 revenue month in December 2025.
I've spent 5 years building and optimising the exact system I now teach — ads, website, email, creative, all of it. I've worked with agencies (twice), fired them (twice), and learned that nobody will ever care about your brand's ads as much as you do.
I now manage my own Meta ads, use AI tools weekly to diagnose and optimise performance, and run a lean, profitable ad account that I check for 15 minutes a week.
When I consult with brands, I bring that same system — tailored to your account, your products, and your audience. No generic strategies. No cookie-cutter advice. Just the stuff that actually works, from someone who's doing it every day.
