Why Me?
Hi I'm Alexa - Founder and Creative Director of Rethread, a South African fashion brand that hit its first R1,000,000 revenue month in December 2025.
I've spent 6 years building and optimising the exact system I now teach - ads, website, email, creative, all of it. I've worked with agencies (twice), fired them (twice), and learned that nobody will ever care about your brand's ads as much as you do.
I now manage my own Meta ads, use AI tools weekly to diagnose and optimise performance, and run a lean, profitable ad account.
When I consult with brands, I bring that same system - tailored to your account, your products, and your audience. No generic strategies. No cookie-cutter advice. Just the stuff that actually works, from someone who's doing it every day.
MY AD ACCOUNT
Since managing my own ads I have managed to keep an average ROAS of between 6.5 and 10 on our account at a Average CPP of R234 and a click through rate above 2%.
Here's the proof...
My Packages
Pick the level of help that matches where you actually are.
Yes, its an investment - but would you rather spend another year with an agency that you pay R8k- R30k monthly, or invest in YOURSELF and your team and take back control of the growth of your business.
01.
Quick Call
Got a fire to put out? Jump on a call.
R2,000/hr
Time with me: 1 hour, live, no prep.
What happens: no prep, no deliverable, just an hour of me, live, working through whatever's actually stuck.
What you get: clarity + next steps and a recording of the call.
What changes for you: you're unstuck on one specific thing. This isn't a full audit, if your account needs real digging, start with the Mini Audit instead.
Apply For A Quick Call →Mini Ad Account Audit
I look before we talk, so the hour actually means something.
R6,500
Time with me: 1 hour of prep on my side, before we talk, + 1 hour live strategy call.
What happens: I go through your account before we ever get on a call, catalog, audiences, campaign setup, the ads themselves, so the hour we spend talking is solving real problems, not me figuring out your account live on your dime.
What you get: a coaching call with me walking you through of my findings (live) and a written, prioritized fix-it list, the call recording.
What changes for you: you'll know exactly what's actually broken and what to fix first, instead of testing blind and hoping something sticks.
Apply For The Mini Audit →03.
Ad Account Overhaul
For the account that's set up wrong, not just underperforming.
R13,000
- Time with me: 3.5 hours total - 1 hour of prep (me), 1.5 hours live (setup + implementation) + 1 hour live follow-up.
- Plus 2 weeks of WhatsApp support in between (reasonable-use, expect a response within 24-48 hours).
What happens: a full audit, pixel, conversions API, catalog, domain, events, audiences, campaigns, creatives, then a written report. We implement the fixes together live, then once it's had time to actually run, we get back on for a full hour to troubleshoot whatever's come up & establish second round of iterations.
What changes for you: your account is actually set up correctly, not just diagnosed, and you've got a system to keep testing after I'm gone.
Bonus: your own break-even ROAS calculator + your own Ad Tracker template, so testing keeps happening long after I'm gone.
Apply For Ad Account Overhaul→In-House Ads Bootcamp
Five sessions, so you can fire your ad agency (and save yourself a TON of money.
R24,000
Time with me: 5 hours live, across 5 one-hour sessions + 5 weeks of remote WhatsApp support.
- 1st Session: Back to Basics - An overview training of Meta Business Manager, Ad Manager, Custom Audiences and your funnel.
- 2nd Session: Content that Converts: The science behind creative that actually sells. We identify angles to test using your customer reviews & decide on the first creatives to test.
- 3rd Session: Building your campaigns & loading in your creatives (together).
- 4thSession: Review the ad performance from previous week together and go over how to understand the key metrics in order to iterate decisions and implement new changes/test new creatives.
- 5th Session: Another quick ads review & set plan to iterate, and then move into setting up your AI Ad Agency System using Claude and Creative Studios. We will connect your meta ad manager to claude and Shopify and do a crash course on how to build a meta AI agent that will help you manage your ads.
- This package includes remote WhatsApp support from me for a 5 week period.
TESTIMONIALS
Nadia - Shop Noac
"I honestly can’t recommend Alexa enough. Working with her has been one of the best business decisions I’ve made.
After going through four different agencies that all promised incredible results but consistently underdelivered, I decided to bring my Meta ads in-house and learn how to manage them myself. It has been so empowering to finally understand what’s happening inside my ad account and to know that I’ll never be in a position where an agency can take advantage of my lack of knowledge again.
Managing your own ads definitely takes time, but it’s incredibly rewarding. You’re so much more invested because it’s your business, your money, and your results. I love knowing that what I get out is directly related to what I put in, and that I can keep learning, testing, and improving over time.
Alexa made that transition so much easier. She was incredibly knowledgeable, patient, and genuinely went above and beyond to help me. No question was too much, and she explained everything in a way that made it easy to understand and apply.
If you’re a business owner who’s been thinking about taking control of your ads, I genuinely believe it’s one of the best investments you can make. And if you’re going to learn from someone, I’d absolutely recommend Alexa!"
Megs - Plaiin Cosmetics
"Before working with Alexa, Meta Ads felt like a completely different language. The interface is overwhelming, unintuitive, and as a creative person, I found it incredibly difficult to navigate.
Alexa completely changed that.
She taught me how to identify the angles that actually sell my products by using real customer reviews, not guesswork. More importantly, she broke down the backend of Meta Ads and showed me how to structure campaigns that are built to convert, rather than just look good.
In the 30 days following our consultation, my gross sales increased by 600%.
What I appreciated most was Alexa's ability to make something that is typically dry, technical and overwhelming feel simple and actionable. She has a remarkable way of teaching that makes even the most intimidating concepts feel digestible, and she explains everything in a way that creatives can genuinely understand and implement.
I feel incredibly grateful for the gift of Alexa's expertise. It's already transformed the way I approach my marketing. I can't recommend her highly enough."
Art Club & Friends
Making Paid Ads Make Sense
"Working with Alexa on Paid Media Creative Strategy has been a genuinely valuable experience for our business. Her approach was clear, structured and easy to understand.
What I appreciated most was how she grounded the strategy in the success of her own brand, Rethread. Because we're both local brands, it felt like comparing apples with apples, which made the insights highly relevant and practical for our context.
One concept that has really stayed with me is her 'pill vs vitamin' analogy, a simple but powerful way to understand the role different products play in paid ads, and how to balance advertising between immediate problem-solvers and products that build long-term brand desire.
As a Marketing Manager, taking ownership of the ads process can feel intimidating, but Alexa's guidance made the transition far more manageable. Meta ads can feel like a complex space, but through her support I feel far more confident understanding, analysing, and producing ads that actually perform.
I would highly recommend Alexa to any brand looking to bring more clarity, structure and confidence to their paid media strategy."
