a meta ads freebie
the breakeven roas calculator
The number your ads actually need to hit before you're making any profit at all. No vanity metrics, just the math.
What a typical order actually brings in, across your whole store, not one product's price.
x
How many times over cost you sell for, on average. Sell at 3x cost → enter 3.
your breakeven roas
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Pop your numbers in above and this'll fill itself in.
breakeven ad spend, per order
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That's the most you can spend on ads to land one order before you stop breaking even.
